They left in a huff. And so did we. Or, at least I did.
Now I feel badly. But Friday night, I didn’t.
And it was fairly dumb, too. A conversation about ‘social media’. And ‘change’. Our friends, Jeanne and Ivan, have no interest in any of it. Facebook. Twitter. Even ‘texting’.
I took it as being obtuse, and not very forward-thinking. “This is how business gets done these days,” I blurted. And I was not drunk. For some odd reason, my Great Lakes Conway’s Irish Ale just wasn’t sitting right.
“I don’t want people to know all these things about me,” Jeanne retorted. “I like talking to my family on the phone. I don’t need to send them a message about what grocery market I’m in, or where it is I’m eating right now. Why do they need to know that I’m in this restaurant, right now!”
“We’re just old-fashioned,” Ivan added. “Nothing wrong with that.”
But I wouldn’t let it go. I tried to draw parallels between what the world was and what it is now. As if I had it figured out. I thought I made perfect sense, though. “The lines,” I droned, “between business and social are just…blurry.”
Ivan laid his cash down on top of his check. In addition to not texting, forwarding links to Huffington Post stories via Twitter, or snapping photos of his cat and posting them to his Wall, he also doesn’t use credit cards. “Jeanne, he doesn’t understand us.”
Driving home, that comment annoyed me. I defended my argument to Donna, who stared out the window, watching the flurries that were falling. ‘This is such a no-brainer’, I had convinced myself. Everyone tells me that I’m doing the right thing by investing time and energy into social media. “A business that is not out there is going to die out there,” I read, repeatedly.
But it could be similar to ‘working out’ and exercising: am I just doing it because everyone tells me I should?
It’s not that I don’t believe that living the non-sedentary lifestyle is a prudent one. It’s just that I sometimes don’t see the results. I’m still fat. And I probably always will be. Yet, I find myself persevering, telling myself, while doing awkward-looking burpees and contorting my body into ridiculous poses, that I’m doing the right thing. Still, my mid-section continues its prominence as the center-piece to my physique. And not in a good way.
On Facebook, I have 278 ‘friends’. Over half of those are practically non-existent contributors. Half of the others rarely make an appearance. And about half of that half never logged on in 2012, or so it seems. A few of them prompt me to mumble, “Ok, how do I know this person, again?”
As I scroll through the day’s Timeline, I come across postings from the same people. With pretty much the same things. Not that it’s bad. Truthfully, I rather like looking at photos of weird messes their children have left at the dinner-table, or a strange sign in the parking lot of their local Walmart. Sure, I could do without the biblical-scripture rammed down my throat or the anti-leftist propaganda, but I take the good with the bad. Now that the Election is over, it’s mostly non-political, which suits me just fine.
But I don’t know anyone else. Every family member, or anyone that I’ve come across at a job or as a client, has either already ‘invited’ me or has ‘un-Friend-ed’ me. So the chances are good that I’m going to add very few additional Friends. My world, from a ‘social media’ perspective, has been pretty much depleted.
And this blog: very few people read it. I appreciate those who do, and I keep telling myself that I’m merely doing it ‘to blow off steam’ or ‘practice the craft of writing’. But I sometimes find myself scrolling through the pictures of my Friends and mumbling, “What? You don’t like to read? I thought last Thursday’s entry would surely get you to respond, you of all people!”
Nobody re-Tweets my Tweets, either. And I think that I’ve been fairly Aristotelian, at times, with my usage of 140 characters.
LinkedIn? I still haven’t figured out what I’m supposed to do with that.
My hops-infused oratories on how social media will expand my sphere of influence relative to my business, while also expanding my wallet, have floated out into cyberspace, with no discernible influence. At least so far.
So, if nobody reads my blog, and nobody re-Tweets my Tweets, and I’m not generating millions of dollars in new business, why am I so gung-ho on getting the people who’ve elected to stay in the off-line world, on-line?
Honestly, I’ve never felt more alone.
So, as I work on creating my ‘brand page’ while comparing and contrasting numbers from Google Metrics, I stare at my various status-updates from the past. My scintillating analysis of the role of the papacy in America received no comments. My hypotheses about gun-violence and its effect on movies elicited nothing.
But my photo of one remaining box of Twinkies on an empty store shelf spit out 23 responses. And counting.
Perhaps Ivan is right. I guess I just don’t understand.
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